Written by a retail operating exec with 25+ years evaluating agencies, vendors & partners.
Mar 16, 2026
Most engagements don't fail suddenly. They fail slowly, in ways that are easy to rationalize until they aren't.
Mar 14, 2026
Most companies send RFPs hoping to find the best agency. Most RFPs are designed to find the most polished responder. Those are not the same thing.
The decision isn't the problem. The thinking that precedes it is.
Feb 22, 2026
The agency decision is rarely the hard part. Getting everyone aligned around it is.
Feb 21, 2026
The problem isn't the agencies. It's the process you're using to evaluate them.