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The Clarity Brief

The Clarity Brief

Written by a retail operating exec with 25+ years evaluating agencies, vendors & partners.

Latest

When the Agency Relationship Goes Wrong

Mar 16, 2026

Most engagements don't fail suddenly. They fail slowly, in ways that are easy to rationalize until they aren't.

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Why Most RFPs Don't Work And What to Do Instead

Mar 14, 2026

Most companies send RFPs hoping to find the best agency. Most RFPs are designed to find the most polished responder. Those are not the same thing.

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Why Smart People Make Bad Agency Decisions

Mar 14, 2026

The decision isn't the problem. The thinking that precedes it is.

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How to Get Stakeholder Buy-In Before You Pick an Agency

Feb 22, 2026

The agency decision is rarely the hard part. Getting everyone aligned around it is.

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How to Compare Agency Proposals Objectively When They All Look the Same

Feb 21, 2026

The problem isn't the agencies. It's the process you're using to evaluate them.

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The Clarity Brief

Written by a retail operating exec with 25+ years evaluating agencies, vendors & partners.

© 2026 The Clarity Brief.
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